We’ll be exhibiting our turnkey poultry projects and other innovative poultry solutions at at VIV MEA. Visit our booth from 15-17 February.

Consumer attitude and behaviour towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.

Consumers are sceptical and want guarantees about the meats they eat.

Meat producing and processing companies adapt and improve their production processes to meet the demands. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.

Over 30 years ago VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. VIV stretched its profile and shaped it to today’s requirements on meat safety. The concept is called Feed to Meat and involves all sectors in the meat production chain.

Animal feed production and further meat processing will be added to the exhibition profile. As a result VIV MEA will become a platform where all participants in animal production can work together to provide the guarantees consumers are demanding.

We’ll be exhibiting at VIV MEA. Visit us in Hall 5, Booth C024.

More information: VIV MEA

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