{"id":53815,"date":"2020-02-26T08:30:57","date_gmt":"2020-02-26T07:30:57","guid":{"rendered":"https:\/\/gandariaspain.com\/?p=53815"},"modified":"2020-02-25T13:49:47","modified_gmt":"2020-02-25T12:49:47","slug":"silos-cordoba-a-la-conference-sur-les-opportunites-dans-lunion-economique-eurasienne","status":"publish","type":"post","link":"https:\/\/gandariaspain.com\/fr\/salle-de-presse\/silos-cordoba-a-la-conference-sur-les-opportunites-dans-lunion-economique-eurasienne\/","title":{"rendered":"Gandaria \u00e0 la conf\u00e9rence sur les opportunit\u00e9s dans l&rsquo;Union \u00e9conomique eurasienne"},"content":{"rendered":"<p><strong><em>Gandaria a particip\u00e9 \u00e0 la Conf\u00e9rence sur les opportunit\u00e9s dans l&rsquo;Union \u00e9conomique eurasienne organis\u00e9e par Extenda le 18 f\u00e9vrier.<\/em><\/strong><\/p>\n<p>L&rsquo;Union \u00e9conomique eurasienne est un march\u00e9 commun de 180 millions d&rsquo;habitants avec une dynamique d&rsquo;int\u00e9gration et d&rsquo;expansion qui la rend tr\u00e8s attractive pour les entreprises andalouses.<\/p>\n<p>La Russie, son principal membre, est un pays en \u00e9bullition, qui \u00e9volue chaque jour, que peu ou rien n&rsquo;a \u00e0 voir avec l&rsquo;environnement d&rsquo;ins\u00e9curit\u00e9 et d&rsquo;impr\u00e9visibilit\u00e9 du pass\u00e9. Son \u00e9conomie devrait cro\u00eetre de 1,5 \u00e0 1,8% sur un an en 2019 et 2021.<\/p>\n<p>L&rsquo;Asie centrale est une r\u00e9gion tr\u00e8s m\u00e9connue du secteur des entreprises. Cependant, cette r\u00e9gion, compos\u00e9e de cinq pays, avec le Kazakhstan en t\u00eate de la r\u00e9gion, est un point strat\u00e9gique entre l&rsquo;Asie et l&rsquo;Europe.<\/p>\n<p>La conf\u00e9rence a abord\u00e9 comment p\u00e9n\u00e9trer avec succ\u00e8s ces march\u00e9s en croissance.<\/p>\n<p>Il y a des entreprises avec beaucoup d&rsquo;exp\u00e9rience sur ces march\u00e9s et d&rsquo;autres avec un grand int\u00e9r\u00eat \u00e0 les d\u00e9couvrir.<\/p>\n<p>L&rsquo;une des entreprises avec une grande exp\u00e9rience dans ces march\u00e9s est Gandaria qui, selon son directeur commercial, Pablo Fern\u00e1ndez, est entr\u00e9 sur ce march\u00e9 en 2009-10.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YyUKWpRx2ag\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p>Gandaria est entr\u00e9 sur ce march\u00e9 en 2009-10 avec une impl\u00e9mentation directe au Kazakhstan gr\u00e2ce \u00e0 la recherche d&rsquo;un partenaire local et la creation de Silo C\u00f3rdoba Kazakhstan. La formule a tr\u00e8s bien fonctionn\u00e9 et aujourd&rsquo;hui nous avons r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 60 millions d&rsquo;euros. L&rsquo;\u00e9quipe commerciale s\u2019est \u00e9largi et, aujourd&rsquo;hui nous avons non seulement des \u00e9quipes commerciales, mais aussi un \u00e9quipe de montage technique.<\/p>\n<p>Nous nous sommes \u00e9galement \u00e9tendus \u00e0 la Russie, mais ce fois \u00e0 travers de 2 agents commerciaux, couvrant presque toute la r\u00e9gion russe. Les affaires s&rsquo;y d\u00e9roulent \u00e9galement tr\u00e8s bien car c&rsquo;est l&rsquo;un des principaux producteurs de c\u00e9r\u00e9ales au monde.<\/p><\/blockquote>\n<p>Pablo Fer\u00e1ndez explique \u00e9galement comment ils sont arriv\u00e9s \u00e0 cette situation, non seulement par le biais des formules d\u2019implantation, mais \u00e9galement par le biais des politiques et r\u00e9gimes commerciaux propos\u00e9s par la r\u00e9gion, ainsi que par la num\u00e9risation.<\/p>\n<blockquote><p>Nous avons fait un effort important dans le marketing num\u00e9rique, ce qui nous a apport\u00e9 beaucoup d&rsquo;affaires. Aujourd&rsquo;hui, 40% du volume d&rsquo;affaires dans cette r\u00e9gion provient de notre site Web.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Gandaria a particip\u00e9 \u00e0 la Conf\u00e9rence sur les opportunit\u00e9s dans [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":53805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[142],"tags":[],"class_list":["post-53815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salle-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gandaria \u00e0 la conf\u00e9rence sur les opportunit\u00e9s dans l&#039;Union \u00e9conomique eurasienne - 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